How we write

Who writes the Techqueto blog, how we choose and check what goes in it, and how to tell us when we get something wrong.

Last updated 31 October 2026

In short

  • The blog is written by the team that builds websites and runs marketing for our clients.
  • We use AI tools to help research and draft. A person checks and edits every post before it goes live.
  • Facts, figures and rules link to their original source.
  • No sponsored posts and no affiliate links.
  • Found a mistake? Email info@techqueto.com.

Who writes the blog

Techqueto is a website development and digital marketing agency in Mulund West, Mumbai. The people who write the blog are the same people who build our clients' websites and online stores, run their Meta and Google ads, look after their search rankings and set up their AI chatbots. Posts are signed “Techqueto Team” rather than by one person, because each one goes through drafting, checking and editing before it's published. You can read more about us and see the work we do.

What we write about

We write for owners and managers of small and growing businesses in India: shops, clinics, restaurants, manufacturers, D2C brands and service firms. Most topics start as a question a client or an enquiry has asked us, such as whether a website needs updating, why calls from Google dropped, or whether a WhatsApp chatbot is worth it.

We cover websites, search and Google Business Profile, ads and social media, and practical AI tools. We skip news that doesn't change what a business owner should do, and we write prices in rupees where we can.

How a post is made

Research and drafting

We start from the original sources: Google's own documentation and announcements, the platform's help pages, the government notification or the study itself, rather than other blogs' summaries of them. We use AI writing tools, such as Claude, to help gather sources and write a first draft.

Checking and editing

Before anything is published, a person on our team reads the draft, checks every fact, figure, date and quote against its source, removes anything we can't confirm, and rewrites it to match what we see in our own client work. If a claim can't be checked, it doesn't go in.

Sources

Every fact, figure or rule in a post links to where it came from, so you can read the original and decide for yourself.

Examples from our work

When we use an example from a client project, we share only what the client is happy for us to share, and we leave out figures they haven't agreed to publish.

Independence

  • No one pays us to write about, review or recommend a product or service, and our posts don't contain affiliate links.
  • Some posts mention the services we offer. A guide should still be useful whether or not you hire us.
  • Blog pages show ads from Google AdSense. Advertisers have no say in what we write, and we don't choose which ads appear. See our privacy policy for how those ads use cookies.

Corrections and updates

If you spot a mistake, an out-of-date price or a broken link, email info@techqueto.com with the address of the post. We check every report and fix confirmed errors. When a correction changes the advice in a post, we add a short note to the post saying what changed.

Google's rules, ad platforms and AI tools change often, so we review older posts and update, merge or remove the ones that are out of date. When a post is merged into a newer guide, its old address takes you to the new one.

Using our posts

Posts are general guidance for businesses, not legal, tax or financial advice. Our terms of use explain how you can quote or share them.

Contact

Email info@techqueto.com, call +91 96196 35834, or use our contact page.

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